forbs magazine

How Matthias Piault Stands In The Center Between Fashion And Cinema At The Cannes Film Festival

There are two sides to the Cannes Film Festival when it comes to fashion and the lifestyle around the famed international soiree of events. There’s the film industry side that the public sees with the red carpet and the Hollywood stars stepping out onto the red carpet for evening premiers, along with people looking to sell and buy movies. And then there’s the glamorous side of international exposure, which brings a whole different ambience to the movie side of things. Cannes is an interesting marriage between the glamor and film but together, the two create a mixture of wealthy experiences for all attending.  


Matt Piault and his team, Veronica Kohlbecker and her co-director Hershey Gargash  help those who come to Cannes for the festival get connected to relevant fashion brands for the perfect red-carpet look. Working in conjunction with the festival and arranging couture gowns and stylists for high-end clientele, they also organize yacht parties on the glistening waters of the Mediterranean—as well as offer ticketing services, event curation, and concierge services.


Their clients include dressing non-celebrities and actors from Goldie Hawn in Armani and Jean Claude Van Damme, to Paris Hilton, Norwegian footballer John Carew, the Canadian fashion D-Squared duo brothers, the Black-Eyed Peas, and Hofit Golan, Forbes France fashion influencer. They have also hosted and organized super model Naomi Campbell’s birthday parties in Cannes. And, have hosted events for the Swiss jewelry brand De Grisogono, and worked with Chopard, Dolce and Gabbana, amfAR, L’Oréal, and Elie Saab.

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For the well-healed

If you’re looking to carefully curate your visit, What A Wonderful World (WAWW) guides, founded by Veronica Kohlbecker and Hershey Gargash and inspired by Louis Armstrong and their love of music, has partnered with hotels, restaurants, transportation services and spas to create tailored-made experiences in Baden-Baden.


“What a Wonderful World fell in love when visiting Baden-Baden. We love places with magic and this town is full of mystery and secrets. ! ere is nothing obvious or easily accessible, which is why we knew this was a great
place for us to make a travel guide,” explains Kohlbecker


Gargash adds: “WAWW Guides cover some of the world’s most well-travelled and enticing work, from travel cinematographers and photographers. We are constantly on the pulse when it comes to safe, idyllic and exciting destinations for 2022 and beyond.”

Having travelled and lived extensively around the world, their guides feature first hand researched articles on cities’
top restaurants, hotels, family travel and interviews with insiders, so they couldn’t pass up Baden-Baden, a town
of 29 natural springs.

“It’s a unique town that has had every US President of the last two decades visit; it’s the place where Sheikhs walk the streets without security and Hollywood celebrities can escape the spotlight to have their Botox or weight-loss programmes,” continues Kohlbecker.

“Celebrities feel comfortable here with Michelin-star cuisines, artisanal custom shopping and beautiful classic
cars ready for the test.”