From high-octane rallies to serene sustainability, Jordan is ready to wow every kind of traveller this year.
After an enlightening trip to the World Travel Market (WTM) in November 2023, I’ve returned with an insider scoop on what Jordan has planned for 2024. Whether you’re a petrolhead, culture vulture, foodie, or eco-conscious adventurer, the Kingdom has something tailored for you. Let’s dive into Jordan’s latest offerings and why this captivating destination should be on your radar in 2024.
For the Thrill-Seeker: Gumball 3000 Rally Hits Jordan
Petrolheads, brace yourselves. Jordan is taking part in the iconic Gumball 3000 Rally for its 25th anniversary. The event, aptly titled ‘The Pyramids to Singapore F1’, promises a turbo-charged spectacle from September 13–22, 2024.
Expect roaring supercars to make a glamorous entrance in Aqaba, before zooming through the cinematic landscapes of Wadi Rum—Jordan’s “Valley of the Moon” and a favourite Hollywood stand-in for Mars. Drivers will camp under the stars here before continuing to the rose-red city of Petra, a UNESCO World Heritage Site and a timeless wonder of the world. The rally’s crescendo comes at the Dead Sea for a rejuvenating pit stop, ending in Amman with all the pomp the capital city can muster.
For the Culture Enthusiast: Local Gems and Experiences
Jordan’s 2024 tourism spotlight isn’t just on its ancient marvels; it’s also about connecting travellers with its vibrant local communities.
- Iraq Al Amir Women’s Cooperative: Nestled in the green Jordan Valley hills, this initiative empowers women through workshops in cooking, pottery, and fabric-making. Learn to whip up a Jordanian feast or craft a handmade keepsake while supporting sustainable livelihoods.
- Through Local Eyes Tours: Dive into Amman’s layered history with locally guided tours, or meet artisans like beekeeper Yousef Sarah in Umm Qais, where you can taste organic honey and discover the art of sustainable apiculture.
For the Icon Seekers: Petra and Wadi Rum
No trip to Jordan is complete without ticking off its greatest hits. Petra’s rose-red cliffs and intricate carvings still leave visitors in awe. And in Wadi Rum, the surreal desertscapes offer endless opportunities for exploration—by 4×4, camel, or even hot-air balloon.
For the Eco-Minded Traveller: A Sustainable Stay
Jordan’s commitment to sustainability shines through its Wild Jordan Center. This initiative supports rural communities near the country’s eight nature reserves. Think eco-friendly tours, artisan crafts, and accommodations designed with conservation in mind. From the verdant Ajloun Forest to the stark beauty of Dana Biosphere Reserve, Jordan’s reserves highlight the nation’s natural treasures while giving back to local communities.
Places to Watch in 2024
Amman
The capital is a juxtaposition of ancient heritage and modern verve. Wander the Citadel for its breathtaking views and ancient ruins before strolling along Rainbow Street, alive with cafés, street art, and boutique finds. For a unique Middle Eastern twist, try a wine tasting with Zumot Wines, whose vineyards have redefined Jordanian winemaking.
Aqaba
Jordan’s Red Sea gem promises sun, sand, and history. Dive into vibrant coral reefs, sample freshly caught seafood, or simply unwind with a cocktail by the beach. Aqaba’s relaxed vibe contrasts beautifully with Amman’s buzz.
Umm Qais
Perched overlooking the Jordan Valley, this charming village was named one of the UNWTO Best Tourism Villages. Explore its ancient ruins, dine al fresco with spectacular views of the Sea of Galilee, and embrace the slow pace of Jordan’s countryside.
Ajlun
For nature lovers, Ajlun’s lush forests and Crusader-era castle are a dream. Walk the hillside trails or join rural tourism projects near the Ajlun Forest Reserve, where olive groves and pine trees paint the landscape.
So, do you still wonder why you should visit Jordan in 2024? Stop scrolling, start packing, and let Jordan surprise you with stargazing under the Wadi Rum skies, hiking lush trails in Ajloun, or tasting wine in Amman. Jordan’s 2024 lineup promises adventure, culture, and unforgettable memories.
