For the first time in its 175-year history, Maison Cointreau is opening the doors of La Richardière, its historic Loire Valley estate and former family home, for an exclusive hosted experience.
Timed with Margarita Week and the global celebrations surrounding National Margarita Day (22 February), this rare opportunity invites cocktail lovers to step directly into the story behind one of the world’s most iconic drinks.
Delivered in partnership with Secret Escapes, the Ultimate Margarita Getaway offers one lucky winner and three guests an extraordinary three-day immersion into French cocktail culture — beginning in Paris and culminating in an intimate stay at the 12-bedroom Château de Cointreau on the banks of the Loir River.
Inside the Home of the Margarita
Set against the refined countryside elegance of the Loire Valley, the experience blends heritage, craftsmanship and cinematic escapism.
Guests will enjoy:
- A two-night stay across Paris and Angers
- Private access to La Richardière
- A guided distillery tour led by Master Distiller Carole Quinton
- A hands-on Margarita masterclass with Cointreau Ambassador Kevin Suiero
- Seasonal French dining curated around local flavours
- Time to explore the estate’s expansive riverside grounds
Hosted by Alfred Cointreau, sixth-generation family member, the getaway offers rare behind-the-scenes insight into the Maison and its enduring influence on modern cocktail culture.
The Margarita: A Global Icon
The Original Margarita was created in 1948 by Margaret Sames using Cointreau, tequila and fresh lime juice — with Cointreau the only ingredient specifically named in the recipe.
Today, the Margarita ranks among the Top 3 bestselling classic cocktails worldwide, and remains inseparable from Cointreau’s heritage.
As Alfred Cointreau explains:
“The Margarita is more than a cocktail — it’s a celebration of creativity, connection, and joy. This experience invites guests to explore our heritage and create memories that last long after the glass is empty.”
— Alfred Cointreau
A New Era of Immersive Escapes
The stay taps into the growing appeal of rural France and heritage estates offering deeply immersive, experience-led travel.
Partnering with Secret Escapes — known for curating design-led luxury experiences — Cointreau transforms cocktail culture into a fully realised journey of place, taste and storytelling.
About Maison Cointreau
Founded in 1849 in Angers, France, Maison Cointreau is a pioneer of cocktail culture and the creator of Cointreau L’Unique — crafted through the precise distillation of sweet and bitter orange peels.
With more than 500 cocktails to its name, including the Margarita and Cosmopolitan, Cointreau continues to shape global mixology.
In 2025, the Maison launches its bold new brand platform, “Shake It Up”, reimagining cocktail-making as a creative and social ritual for a new generation.
