As Europe turns inward and the high season fades, a new rhythm begins to rise. Call it the art of season stretching — that quiet rebellion against the idea that summer must end. Across the Mediterranean and beyond, travellers are beginning to rediscover the softer edges of the year — September light, November calm, April mornings that belong only to those who wander off-season.
It’s a movement reshaping how we travel. According to the latest British Airways x Globetrender report, nearly half of travellers now prefer to journey outside the peak months. Fewer crowds. Softer light. Real connection.
Among those leading this new rhythm of travel is Cook’s Club — a collection of adult-only lifestyle hotels across Greece, Türkiye and Egypt, designed for the curious and the free-spirited. With its mix of design, music, and soul, Cook’s Club is a state of mind as much as a destination.
The Allure of the Shoulder Season
In 2025, “shoulder season” has become more than just a travel window — it’s an ethos.
The months between extremes invite balance: affordable stays, authentic encounters, and a slower, more mindful pace.
Cook’s Club embraces this flow with ten year-round properties — from boho Corfu and lively Alanya to the desert-meets-sea magic of El Gouna, Egypt. Each property follows the same pulse: sunlight, music, community, and design that feels both raw and refined.
El Gouna: Egypt’s Winter Soul
Perched on the shores of the Red Sea, El Gouna is a man-made lagoon city where desert dunes melt into turquoise waters. The Cook’s Club El Gouna sits right at the heart of it all — a Bedouin-inspired escape made for those who chase the sun even in mid-winter.
With direct access to a private saltwater lagoon and its own beach jetty, the hotel is a gateway to Egypt’s world-class diving, kitesurfing, and coral reef adventures. Here, days stretch between yoga on the deck, windsurfing across the bay, or wandering the ochre dunes on a guided desert hike.
And when the light fades, the pool becomes the heartbeat of the night — cocktails in hand, vinyl spinning under lantern glow, and Fridays that blend the desert’s stillness with the sound of world-class DJs.
Taste, Texture, and the Art of Ease
At Captain Cook Bar, the drinks list is an alchemy of colour and spice — fresh herbs, long drinks, hand-picked spirits.
Meanwhile, the open-air Cantina Restaurant turns each meal into a sensory journey, with chefs blending Egyptian and Mediterranean influences in a swirl of heat, light, and local produce.
Each night brings something new: a live-cooking station, a scent of cumin and lime in the air, the warmth of community carried by music and conversation.
The Broader Collection
Cook’s Club is not just a place to stay — it’s a network of stylish hideaways reimagining the idea of travel without seasons.
From Adakoy’s pine-covered coast in Türkiye to Corfu’s Kommeno Bay and the pulsing energy of City Beach Rhodes, each property reflects its landscape while keeping the signature Cook’s Club elements — poolside DJ sets, yoga mornings, and spontaneous connection.
Wherever you go, you’ll find the same essence: design-led simplicity, soundtracked freedom, and that feeling of endless summer.
Stay Curious. Stay Seasonless.
Travelling off-season isn’t about missing out — it’s about showing up differently.
At Cook’s Club El Gouna, the sun doesn’t wait for June, and adventure doesn’t follow a timetable. It’s where modern travellers reclaim time, space, and a little magic.
Because the world feels different when it’s not crowded.
And sometimes, the best season to travel — is every season.
Explore more: cooksclub.com
Follow: @cooksclubhotels
