The latest Hackett London campaign, We Belong to London, for the Autumn-Winter 2024 season highlights some of the city’s most iconic landmarks: the Royal Academy of Arts, the Piccadilly Arcade, and St. James’s Park. This British armchair creates the perfect backdrop for celebrating British style and Hackett’s elegance.
Shot by renowned photographer Ben Harris, the campaign intertwines Hackett’s signature pieces with the essence of London’s disruptive beauty, reflecting the brand’s deep connection with the city. The setting exudes the timeless sophistication of Hackett’s design, from autumnal shades to classic British patterns.
The London Locations Featured in Hackett London's Autumn-Winter 2024 Campaign
The Royal Academy of Arts
A symbol of Britain’s cultural heritage, with its neoclassical architecture and art-filled courtyards, the Royal Academy of Arts aligns perfectly with Hackett’s celebration of classic British style. Located in the heart of Mayfair, the Royal Academy is renowned for hosting prestigious events throughout the year, including the annual Summer Exhibition, the world’s largest open-submission art show, attracting artists and visitors alike.
The Royal Academy has also hosted numerous blockbuster exhibitions, such as Ai Weiwei, The Real Van Gogh, and David Hockney: A Bigger Picture, cementing its reputation as a leader in the international art scene. Visitors can immerse themselves in the latest exhibitions while admiring the Academy’s stunning architecture and rich artistic legacy.
For a well-rounded day out, consider pairing your visit to the Royal Academy with a stop at the lesser-known Assouline Bookshop, also in Mayfair. Tucked away in the elegant Piccadilly Arcade, this luxury bookshop offers an array of beautifully curated coffee table books and rare editions. Their in-store Swans Bar is the perfect spot to enjoy a cup of coffee in a sophisticated, intimate setting, providing a “cheeky break” after your cultural exploration.
Piccadilly Arcade
A short stroll from the Royal Academy, Piccadilly Arcade is a luxury shopping haven, dating back to 1909. The Edwardian arcade is home to an array of British boutiques, offering everything from bespoke tailoring and jewellery to rare collectibles. Stores such as Budd Shirtmakers, renowned for their classic British shirts, and Ladurée, offering exquisite French pastries, are among the highlights. For those in need of a rest, the arcade itself doesn’t have cafés, but nearby Fortnum & Mason offers an iconic afternoon tea experience.
Just around the corner is Hotel Café Royal, offering a range of refined dining experiences, including the elegant Cakes & Bubbles by Albert Adrià, perfect for a break after shopping.
St James’s Park
One of London’s most picturesque royal parks, St James’s Park offers a tranquil escape from the city’s bustling streets, with stunning views of Buckingham Palace. It’s the perfect place for a leisurely stroll, connecting visitors to the palace along tree-lined paths and over a serene lake. The park is famous for its resident swans, along with pelicans, which have been a part of the park since 1664, and an array of ducks, geese, and herons.
St James’s Park has also been featured in numerous films, including “28 Days Later” and “The Crown”, showcasing its iconic beauty on the big screen.
Hackett London: A Quintessential British Brand
Hackett London, established in 1983, has long been a symbol of British sartorial excellence. With a flagship store on Savile Row, Hackett merges traditional British tailoring with modern design, and the We Belong to London campaign captures this essence perfectly. Each carefully curated piece in the Autumn-Winter 2024 collection complements the iconic city locations, showcasing how Hackett remains at the forefront of luxury British menswear.
For more on Hackett’s latest collection, visit Hackett London.
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